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It is beyond the scope of this article to teach you how to write articles properly since I cannot condense the contents of a 100+ page book on the subject into a few hundred words, but here are some tips on how to write in a manner that is rewarded by the search engines and keeps readers interested in what you have to say.

Use a Title that Attracts Attention

Your title should reflect the content of the article, and persuade anybody seeking the information you are providing to read it. The title used for this article explains exactly what I am doing now, and if you really want to learn how to write articles and use them to advertise your website or products, then you will be likely to have started reading.

For search engine purposes, do some keyword research and choose a keyword that has a good demand, but not too high a supply or you will have too much competition. Choose another that supports the first: this can be more competitive, such as the term ‘article marketing’ that I have used here. Use the better keyword at the start and the more competitive one at the end of the title. Selecting the right keywords is an important part of learning how to write articles.

The Opening Paragraph

This will either chase the reader away or keep them on the page. If they reach past the opening paragraph, they will likely read the article to the end, assuming it is not too long. Around 500 – 900 words are best for an article, and no more than 80 for the opening paragraph.

Use this paragraph to state the purpose and content of the article, and to stress any benefits the reader will receive by reading it, such as “you can make money by using article marketing. . .” Use the keywords in the first 100 characters of your opening paragraph, including spaces. The search engines regard these as the most important characters in your article. After that, the final paragraph is the next most important since many search engines check that to ensure you are maintaining relevance.

The Article Body

Write your articles in short paragraphs of 1 – 3 sentences. People like their information in bite-sized pieces, and easily get bored with long rambling sentences and paragraphs. Be short and to the point, and never stray from the topic. Do not over-use keywords, but use semantically related text to expand on the topic and make the meaning of the article unambiguously clear to search engine algorithms.

Search engines calculate relevance to a topic by means of mathematical equations known as algorithms, and use pre-programmed vocabulary rules to determine that, not just the keywords you use. Excessive use of your keywords will be punished by your article not being listed. When writing articles, you must keep completely on topic, and not digress to other subjects.

The Final Paragraph

The final paragraph should sum up the article, and also contain one incidence of each of the keywords used in the title. Two or three sentences are sufficient.

The Author’s Resource

If your article is for submission to article directories, you are permitted to include a few words about yourself or your website. Some directories offer a separate box for this while others allow you to add it after the final paragraph. Use the resource wisely, including a link to your website and also the product name if you have one.

Make sure that the link is to a page on your website related to the topic of the article. In this article, my resource leads to a page on my site offering a free gift and free course on writing articles and article marketing, whereby readers can expand on what they have learned by reading this.

These are the very basics of how to write articles for publication or website content. Article marketing is an extremely useful advertising technique to use online, and offers several routes by which visitors can find a way to your website. By becoming proficient in writing articles and how to use them properly, you have a marvellous free tool at your disposal that can be much more profitable than pay-per-click or any other form of paid advertising.