Inspiration Business

Email Marketing is a powerful and affordable internet marketing method. It is most commonly used and best-acclaimed means of bringing traffic to websites. It can be used for sending “special offers”, invitations or merely to keep-in-touch with existing or prospective customers, and can be sent to as many people as desired. It is simple – just like drafting an email but in a different form, either as an announcement or newsletter. But, there is a best way of doing it.

1. Make the recipients open your mails

Many recipients will find their Inbox loaded with tons of emails daily. Make your subject lines attractive, to-the-point and yet sufficiently informative so that recipients will open your emails. Use text symbols, space your text creatively and ask questions that will arouse strong interest.

2. Speak the Truth

Not only must you ensure truthful statements in your subject lines, your email content must only carry claims that you can subsequently honour. Never attempt to make promises you cannot keep. Make genuine and valuable offers to your recipients.

3. Not too high; not too low Discounts

Do not attempt to offer too substantial a discount such that it will eat into your profits drastically. Otherwise, your email marketing effort will be futile. Yet, you need to balance the expectation of your customers. Anything that is perceived as too little (discounts) will not attract them.

4. Bundle with some Events or Conferences

Though we encourage emails to be short and sweet, take the opportunity to throw in some Events, Conferences or Seminars that will require RSVP. With ample intervals, reminder emails may be send thereby keeping your customers in constant contact yet you will not be seen to be overly pushy.

5. Forum marketing.

Participate in forum discussions actively. Most forums allow you to place a link to your website in your signature. Contribute something useful to the community and build your reputation. When people find that you have something useful to share, they will check out the link in your signature.

6. Create a squeeze page to capture visitors’ email addresses and names.

Your squeeze page should be straight to the point by offering visitors a free gift in exchange for their emails and names. The headline of your squeeze page is very important as it is the first thing that captures the attention of your visitors. Do not put other things on your squeeze page that distract visitors from opting in to your list.

7. Offer a free gift in exchange for emails and names.

There are many things that you can offer as a free gift to entice opt-ins, some examples are: e-book, whitepaper, voucher, video, audio and email tutorial course. People always like to receive free stuff. Therefore, offering a freebie on your squeeze page is a good way to entice them to opt in.

8. Promote your squeeze page aggressively.

List building is a number game. The more traffic you drive to your squeeze page, the more opt-ins you will get. There are many ways to drive targeted traffic to your page, some methods are: blogging, pay per click advertising, forum marketing, social networking, social bookmarking, search engine optimization, blog commenting and article marketing.

List building is all about relevancy and relationship. If you can offer something that people want, they will opt in. Once they opt in, the next step is to build a strong relationship with them and profit for years to come.

Related Posts :

• Avoid Email Marketing Mistakes
• Email Marketing For Your Business